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The World has Changed
Not too long ago, an occasional newspaper ad or radio spot was all the marketing most small businesses did outside of personal references of customers, friends, and family to grow their business. Well, things have changed because of technology and the power of the Internet can multiply your marketing efforts with relatively low costs and risks.
A website that is hosted in a reliable, commercial data center has the advantage of being available 24 hours a day, 7 days a week. Current data center features include scheduled back-ups, hardware redundancy, active security monitoring, and performance tuning. The website hosting industry has come a long way in the last decade. This has substantially lowered the primary risk of your website being down.
A well designed website allows customers to access information about available products, new services, and special promotions.
Your contact details are easily accessible and customers can read about you and your business. Get your message out there!
A website provides new business opportunities because people can search for your products and services using search engines. This is particularly important with the rise in mobile computing. A website responsive to the diverse multitude of devices used today is a must have.
Websites can also collect customer information and allows customers to sign up and order products and services. The need for administration is reduced. Customers can also download forms and find information without having to call during business hours.
THINK ABOUT IT ANOTHER WAY – Can You Afford NOT To Have A Website? What’s it costing you in potential business???
An overview of “How to develop an Interactive Digital Marketing Plan”
We believe that every small business and non-profit organization needs an online digital presence in order to effectively compete in today’s business climate and openly communicate with current and potential customers.
We recommend using the Internet as a foundation for business development. Central in our concept is a business website. The website can be inexpensive and very basic providing essential information about the company, its products and services, and contact info or a website of varying degrees of complexity and cost up to and including Ecommerce and secured transactions but a website is important to the success and growth of all businesses today.
Let us help you make a plan to achieve your goals.
- Plan specific goals and objectives which are realistic
- Post content on things that your target audience would be interested in.
- Ask yourself what organizational initiatives your organization wants to achieve in the next 3-12 months and how digital media can help you achieve them.
- Consider which digital channels upon which you want to establish a strategic presence. Then maximize the different functionality of each channel to measure and achieve your goals